This Privacy Policy covers how Apple or an Apple-affiliated company (collectively, “Apple”) handles personal data whether you interact with us on our websites, through Apple apps (such as Apple Music or Wallet), or in person (including by phone or when visiting our retail stores). This means that data that directly identifies you - such as your name - is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you - such as the serial number of your device - is personal data. Aggregated data is considered non‑personal data for the purposes of this Privacy Policy.
That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by Apple as “personal data,” no matter where the individual lives. At Apple, we believe strongly in fundamental privacy rights - and that those fundamental rights should not differ depending on where you live in the world.
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